Interpublic Finds Partner to Deliver Word-of-Mouth Media Campaigns - news in english - mediainfo

Vb oázis a köztévénél
2010-08-04 13:32

Schulek Csaba szerint 'összerázta' a házat a nagyszabású közvetítési projekt. Attól nem tart, hogy az olimpia kapcsán bizonytalanság lenne. A vuvuzela pedig nem is volt olyan rossz.

A second life és a kiscserkészek
2010-09-06 10:52

Mit csinál a gyerek a neten? A szülő nem tudja, de ha megtudja: tilt. A gyerek meg éppen a Facebook lényegét nem érti. Saját példáján is okult Mezriczky László, aki most megosztja a tanulságokat.

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Interpublic Finds Partner to Deliver Word-of-Mouth Media Campaigns ^REG
2007-10-26 09:22 [Médiainfó - www.mediainfo.hu]

With the help of its new strategic partner, Interpublic broadens its offering with integrated word-of-mouth programs.

Interpublic has entered into a strategic partnership with BzzAgent, Inc., an international word-of-mouth media network, to facilitate the development and execution of word-of-mouth campaigns for its agencies' clients.

BzzAgent allows brands to activate, manage and measure product-related conversations triggered by its network of 320,000 trained consumer volunteers, called Agents. The agreement, which covers the United States, provides Interpublic with preferred pricing and preference for campaign timing and Agent selection. In turn, BzzAgent benefits by having many the holding's agencies develop word-of-mouth programs specifically for its network.

The companies will also develop joint research to provide proprietary word-of-mouth marketing insights to Interpublic's clients and agencies. BzzAgent has begun working with Interpublic's Draftfcb, Hill Holliday and Universal McCann on word-of-mouth marketing campaigns for key clients.

Interpublic's Emerging Media Lab will manage the corporate relationship, serving as a liaison between the agency, client and BzzAgent.