Euro RSCG New York Puts Digital at the Core ^REG
2007-11-09 13:07 [Médiainfó - www.mediainfo.hu]

Andrew Benett and Jeff Brooks Named Co-Presidents of North America's Largest Integrated Digital Agency.

Euro RSCG Worldwide has launched a new agency model, putting digital at the core of its flagship New York office. Two of the agency's, Andrew Benett and Jeff Brooks, will run the new offering as Co-Presidents. They will report to Esther Lee, CEO, Euro RSCG North America and President, Global Brands.

This move fully integrates Euro RSCG 4D, the agency's digital arm into Euro RSCG New York and creates the largest integrated digital agency in North America. In addition to their new responsibilities, both Brooks and Benett will retain oversight of their original areas of expertise. Brooks, formerly CEO of Euro RSCG 4D, will continue to lead the agency's integrated digital efforts, and Benett will retain his responsibilities as Global Chief Strategy Officer of the network.

"Integrating the New York agency and our 4D digital company is an incredibly important step to ensure that we are able to organically deliver multi-dimensional brand and business solutions for our clients. Our consumers live in multi-dimension without delineation, it's time our industry's business model reflects this," said Lee.

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