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Dubai Lynx Winners Announced
2007-03-21 10:19 [Médiainfó - www.mediainfo.hu]

Grands Prix go to Egypt and United Arab Emirates.

The winners of the first Dubai Lynx Awards, the new creative advertising competition for the Middle East and North Africa, were revealed at the inaugural Awards Ceremony which took place at the Dubai Media City amphitheatre, attended by over 1200 guests.

After selecting a shortlist of 388 ads from the 1679 entries submitted, the jury awarded a total of 111 Dubai Lynx trophies. The Print category was the strongest with a total of 39 winners, followed by Direct with 22, 17 in Outdoor, 14 trophies were awarded in TV/Cinema, 12 in Interactive, there were 4 Radio winners and 3 in the Integrated category.

United Arab Emirates won the most awards (88) followed by Egypt, Lebanon and Saudi Arabia each taking home 7 trophies and Bahrain won 2.

The Print Grand Prix went to Saatchi & Saatchi Dubai for the Olay ad 'Undo'. The Outdoor Grand Prix was awarded to JWT Cairo for the Lipton Green Tea ad 'Lipton Tree'. Leo Burnett Cairo won the TV/Cinema Grand Prix for the Melody Channel campaign 'Private Leson' and 'Hulk'. The Interactive Grand Prix was won by Lowe Mena Dubai for the Axe Deodorant commercial 'Females'. Fortune Promoseven Dubai took home the Radio Grand Prix for the Chiquita Bananas campaign 'Eye of the Tiger', 'My Way', 'Smells Like Teen'. The first Direct Grand Prix was award to TBWARAAD Dubai for the Standard Chartered Bank Account 'Quick Account' ad.

The jury decided not to give a Grand Prix in the Integrated category.

Saatchi & Saatchi Dubai were honoured with the first Agency of the Year trophy with JWT Dubai coming in second place and Team/Y&R in third.

25 top creatives from 17 countries met in Dubai last week to judge the First Dubai Lynx Awards. The winning work can be viewed at www.dubailynx.comwinners.


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