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Overnight Link Digest - August 18, 2010
2010-08-18 02:26 [Médiainfó -]

What the world was talking about while you were sleeping. Product placement in the EU, new agency for Energizer and unified brand presence across the web.

  • .ORG is the world's third largest generic Top Level Domain (after .com and .net) with 8.5 million domains and growth is accelerating - via TechCrunch
  • Change in EU law means U.S. style of marketing is set to take off in TV shows produced in Europe. Editorial and advertising can now be mixed, but the use of product placement must be made clear to viewers - via WSJ
  • Agencies are adopting varied approaches to housing mobile marketing teams - via WARC
  • The iPad is the most popular way for users to read newspapers, magazines and books according to a new survey by Cooper Murphy Webb - via Media&Marketing
  • Energizer dropped DDB and appointed TBWA Worldwide as its global agency network - via MarketingWeek
  • Nine in ten parents believe safety is the top reason to allow children to have cell phones. More than three-quarters think it is OK for children to have a cell phone by age 15 - via Ipsos
  • Microsoft's Windows Live Messenger users will now be able to send instant messages to Facebook friends who are logged into the social-networking service - via CNET
  • 7 services to find and reserve your name and unify your brand presence across the web - via Mashable
  • Social Media's Critical Path: Relevance to Resonance to Significance - via Brian Solis

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