25th Golden Drum shortlists announced
2018-10-18 08:31 [Médiainfó - www.mediainfo.hu]
25th International Festival of Creativity Golden Drum announced the finalists of this year's competition.
Almost 1200 creative works compete for the prestigious Golden Drum Awards, and now it is known which entries made it to the first round. The gala event on Friday night where Golden Drum winners will be announced is the most highly anticipated event of the Festival. The Golden Drum Grand Award Ceremony will start at 20.30.
"This year the work is different, it's more related to changes that are happening in our business. The advertising changes, and we can feel more and more the presence of technology and science in it. The most important thing is that we still have genius loci among the works from this region. That means that some of the works are still carrying the local spirit that can shine internationally. I am truly happy about that. I hope we helped with selecting the best work," said Dushan Drakalski, WHAT Jury President and Chief Creative Officer Europe, Ray Productions.
Submitted entries in the WHAT section were evaluated by the Jury President Dushan Drakalski in collaboration with Izabela Albrychiewicz, Chief Executive Officer, Wavemaker Poland, Susana Albuquerque, Creative Director, Uzina, Portugal, Sami Basut, Creative Director, Manajans/JWT Turkey, Alexey Fedorov, Executive Creative Director, BBDO Moscow, Russia, Wolfgang Kindermann, Creative Director, isobar Vienna, Austria, Maria Milusheva, Creative Director and Partner, Noble Graphics TBWA, Bulgaria, Nataliya Morozova, Chief Executive Officer, Havas Group Ukraine, Alessandro Sabini, Chief Creative Officer, McCann Worldgroup Italy and Global Creative Director for Nespresso, Italy, Martin Svetlík, Digital Creative Director, McCann Prague, Czech Republic and Koenraad Lefever, Creative Director, Duval Guillaume, Belgium.
Creative ideas at the WHY section were also commented by WHY Jury President and Global Executive Creative Director, McCann Worldgroup and President of European Creative Leadership Council Adrian Botan: "I want to thank my fellow jury members for coming here with an open mind, for taking the time and dedicating long hours of their precious time to go through hundreds of case studies - all for the good of the industry. We are really proud of the work we ended up on the winner's list, and I believe the region is growing creatively. You can see this in the number of campaigns that take their inspiration from a local insight, staying true to the founding idea of this festival - the "genius loci."
Jurors who joined Adrian Botan at the jury session were Arina Avdeeva, Executive Director and Founder, Friends Moscow, Russia, Ali Bati, Chief Creative Officer, Leo Burnett Bucharest, Romania, Arda Erdik, President and Executive Creative Director, Tribal Worldwide İstanbul, Turkey, Bernd Fliesser, Chief Creative Officer, JANDL (Vienna/Bratislava/Prague), Slovak Republic, Beata Híves, Strategic Marketing and Communication Advisor, Hungary, Jakub Korolczuk, Executive Creative Director, Grey Group Poland, ®arko Sakan, Chief Executive Officer, New Moment New Ideas Company, Serbia, Maya Sharan, VP Creative, TBWA/YEHOSHUA, Israel, Mitja Tuąkej, Managing Director, Direct Media and Brand Strategist, Formitas BBDO, Slovenia and Cristiana Zito, Head of strategy, DDB Barcelona, Spain.