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CNN and Showcases Power of Citizen Journalism
2006-08-30 12:03 [Médiainfó -]

With the explosion of cell phone and digital cameras enabling people to capture powerful images of interesting news events, CNN expanded its ability to showcase such material with the launch of "I-Report".

An I-Report allows a viewer who captures compelling content with a personal cell phone, camera or other device to be a part of telling the world what is happening where they are through the reach of CNN.

"Thanks to advanced technology, CNN viewers today possess sophisticated digital cameras, cell phones and other equipment that can produce high-quality audio, pictures, graphics and video," said Susan Bunda, senior vice president of news of CNN/U.S. "News can happen anywhere at any time. By showcasing content gathered by our viewers, we can prepare news reports that provide additional and deeper perspective to breaking news and other stories."

Viewers can submit material through a "Send Your I-Report" link at or by e-mail at Submitted I-Report material will go through the same extensive vetting process CNN employs for all content that goes on air or online. also announced the launch of "CNN Exchange," a comprehensive user-generated content destination that features user-submitted video, audio, articles and graphics and also allows users to interact directly with the site's news reports, commentaries and polls.

Located at, CNN Exchange organizes all of's user-generated content features into a catalog. The page includes a spotlight section featuring the best user contributions; a section featuring's Web logs; sections for polls, commentaries and links to other "citizen journalism" sites; and an online toolkit with tips from CNN producers, correspondents and photographers on creating and submitting stories.

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