Xiaomi Auto Enters European Market in 2027
2026-09-04 09:56 [Médiainfó - www.mediainfo.hu]

Xiaomi Auto announced its entry into European markets including Germany in 2027, signing Memoranda of Understanding (MoUs) with the first batch of leading German automotive dealer groups at IFA Berlin 2026.

Xiaomi Auto to Enter European Markets Including Germany in 2027

Following its rapid growth in China, where Xiaomi has delivered over 700,000 vehicles since launching its first EV in early 2024, Xiaomi Auto aims to build high-quality smart electrified vehicles that bring seamless, intelligent living to users worldwide. Europe, the birthplace of the automobile and one of the world's most mature automotive markets, is a milestone destination in Xiaomi Auto's international journey.

The signing ceremony at IFA Berlin marks the first step in building a high-quality retail and service network for the European market. Xiaomi Auto is committed to partnering with more European dealers to deliver world-class products and premium service experiences to local customers.
Germany, home to many of the world's most established and storied automotive dealer groups, is where that foundation begins, with further partnerships across Europe to follow as Xiaomi Auto approaches its planned 2027 launch.

Eight Dealer Groups Representing Germany's Retail Excellence

The eight dealer groups - Ernst Dello GmbH & Co. KG, Autohaus Dinnebier GmbH, Emil Frey Germany, Fett & Wirtz Automobile GmbH & Co. KG, Hahn Automobile GmbH + Co. KG, LUEG Mobility GmbH, Penske-Jacobs Innovation GmbH, SPT Avior SE & Co. KG - are among the most established and respected automotive dealer groups in Germany and across Europe, with many decades of combined experience and deep expertise in premium brand operations.

"Standing in Berlin, we are pleased to begin this new chapter with eight of the most respected automotive dealer partners in Germany." said Dr. Yu Liguo, Vice President of Xiaomi Auto, Head of Xiaomi Auto International Business Department. "Xiaomi Auto is committed to long-term investment in Europe. With our European R&D center in Munich and a growing network of sales and service partners, we are dedicated to bringing European customers innovative products and first-class service experiences. Local partnerships are at the heart of this commitment."