International Herald Tribune and The New York Times Integrate Advertising Sales Teams
2006-09-22 13:33 [Médiainfó - www.mediainfo.hu]

The International Herald Tribune (IHT) and The New York Times announced plans to integrate their sales operations globally, effective January 1, 2007.

With the creation of a unified sales network, The New York Times Media Group will be able to present one face to market, with regional sales offices in the United Kingdom, France, Switzerland, Germany and Hong Kong responsible for selling advertising into The New York Times and the International Herald Tribune.

Jean-Christophe Demarta, currently the IHT's advertising director for Europe, Middle East and Africa, will assume the role of International Advertising Director for The New York Times Media Group, working with Claire LaRosa, Executive Director for International Advertising, based in New York. Mr. Demarta will continue to report to Mr. Dunbar-Johnson.

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